Do What You Can't
Samsung – Leo Burnett – 2017

To promote the global concept Do What You Can't, Samsung invited a tattoo artist who doesn't have any tattoos to tell his story.

For those who go beyond
Samsung – Leo Burnett – 2017

An iconic song to launch the Samsung Galaxy J series.


Extraordinary experiences
Samsung – Leo Burnett – 2016

Samsung SUHD TV creates images with 1 billion colours. The technology was taken to Alaska and presented to a local community, who are only used to seeing a few colours all year long.