Brazilian / Italian Citizen
lepesteurgabriel@gmail.com
Gabriel Lepesteur is a creative director with over 16 years of experience in the advertising industry. He is currently working for Audi at We Are Social Germany.
Prior to that, Gabriel was at Saatchi & Saatchi creating for Oreo Europe. Earlier, he worked at Serviceplan, Leo Burnett, Africa (DDB's flagship agency in Brazil) and Ogilvy.
Gabriel has won and been part of the jury for industry award shows, including Cannes Lions, D&AD, CLIO Awards, The One Show, ADC Annual, The Webby Awards, LIA – London International Awards, New York Festivals, ADC Europe, Epica, Eurobest, ADC Germany and Brazilian Creative Club.
During his career, he has had the chance to work on a global level with major brands such as Oreo, Xbox, Samsung, Audi, Olympic Games, Bang & Olufsen, Heinz, ESPN, Suzuki and Billboard Magazine.
Experience
We Are Social / Creative Director / Current
Saatchi & Saatchi / Senior Copywriter (ACD Level) / 2021-2023
Serviceplan / Senior Copywriter / 2020-2021
Leo Burnett / Senior Creative-Copywriter / 2016-2019
Africa DDB / Copywriter / 2014-2016
Ogilvy / Copywriter / 2013-2014
Brands
Oreo
Xbox
Samsung
Olympic Games
Audi
Bang & Olufsen
ESPN
Heinz
Fanta
Billboard Magazine
among others.
Jury Member
New York Festivals / Grand Jury Film / 2022
The One Show / Young Ones – Portfolio Review / 2020
Lisbon Awards / Direct / 2021
Ukrainian Design / The Very Best Of – Digital / 2021
Ad Stars / Film / 2021
Ad Stars / Mobile / 2020
Education
Google Rare
Leadership Academy
2022
Estácio de Sá University
B.A.Com. - Bachelor of Arts in Communication
2001-2005
Languages
English
Portuguese
Italian
Achievements and Recognitions
#6 Best Copywriter in Germany / One Show Global Rankings / 2023
#24 Best Copywriter in Europe / One Show Global Rankings / 2023
#1 Most Awarded German Campaign / Cannes Lions / Cheat Cookies / 2023
#1 Most Awarded Campaign / ADC Germany / Cheat Cookies / 2023
CANNES LIONS
Gold / Direct / Cheat Cookies / 2023
Gold / Direct / Cheat Cookies / 2023
Gold / Social & Influencer / Cheat Cookies / 2023
Gold / Media / Cheat Cookies / 2023
Silver / Entertainment Lions For Gaming / Cheat Cookies / 2023
Silver / Direct / Cheat Cookies / 2023
Bronze / Brand Experience / Cheat Cookies / 2023
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Direct / Cheat Cookies / 2023
Shortlist / Public Relations / Cheat Cookies / 2023
Shortlist / Brand Experience / Cheat Cookies / 2023
Shortlist / Social & Influencer / Non-Fungible Animals / 2022
Shortlist / Digital Craft / Non-Fungible Animals / 2022
D&AD
Graphite Pencil / E-Commerce / Non-Fungible Animals / 2022
Wood Pencil / Digital / Non-Fungible Animals / 2022
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Public Relations / Non-Fungible Animals / 2022
CLIO Awards
Silver / Partnerships & Collaborations / Cheat Cookies / 2023
Silver / Creative Commerce / Cheat Cookies / 2023
Silver / Public Relations / Non-Fungible Animals / 2022
Silver / Design Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Cheat Cookies / 2023
Bronze / Branded Entertainment / Cheat Cookies / 2023
Bronze / Experience-Activation / Cheat Cookies / 2023
Bronze / Design / Cheat Cookies / 2023
Bronze / Digital-Mobile / Non-Fungible Animals / 2022
Shortlist / Branded Entertainment / Non-Fungible Animals / 2022
ONE SHOW
Silver / Interactive, Online & Mobile / Cheat Cookies / 2023
Silver / Gaming / Cheat Cookies / 2023
Bronze / Branded Entertainment / Cheat Cookies / 2023
Merit / Branded Entertainment / Cheat Cookies / 2023
Merit / Gaming / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Interactive, Online & Mobile / Cheat Cookies / 2023
Merit / IP & Product Design / Cheat Cookies / 2023
Merit / Experimental & Immersive / Cheat Cookies / 2023
Merit / Digital Design / Non-Fungible Animals / 2022
Merit / Craft / Non-Fungible Animals / 2022
Merit / Digital & Online / Non-Fungible Animals / 2022
Merit / NFTs / Non-Fungible Animals / 2022
Shortlist / Active Engagement / Non-Fungible Animals / 2022
Shortlist / E-commerce / Non-Fungible Animals / 2022
Shortlist / Visual Craft / Non-Fungible Animals / 2022
ADC Annual NYC
Silver / Advertising / Cheat Cookies / 2023
Silver / Interactive / Non-Fungibles Animals / 2022
Bronze / Gaming / Cheat Cookies / 2023
Bronze / Advertising / Cheat Cookies / 2023
Merit / Product Design / Cheat Cookies / 2023
Merit / Advertising / Cheat Cookies / 2023
Merit / Direct / Non-Fungible Animals / 2022
Merit / Innovation / Non-Fungible Animals / 2022
Merit / Design for Good / Non-Fungible Animals / 2022
Merit / Online-Mobile Websites / Non-Fungible Animals / 2022
Shortlist / Interactive / Cheat Cookies / 2023
Shortlist / Advertising / Cheat Cookies / 2023
Webby Awards
Winner / Best Community Engagement / Cheat Cookies / 2023
Winner / Sustainability & Environment / Non-Fungible Animals / 2022
Nominee / In-Game Integration / Cheat Cookies / 2023
Nominee / Best Cause Related Campaign / Non-Fungible Animals / 2022
Honoree / Best Partnership or Collaboration / Cheat Cookies / 2023
Honoree / Social-Corporate Communications / #PeopleInspireUs / 2015
Eurobest
Silver / Media / Non-Fungible Animals / 2022
Bronze / Social & Influencer / Non-Fungible Animals / 2022
Bronze / Digital Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Non-Fungible Animals / 2022
Shortlist / Media / Non-Fungible Animals / 2022
LIA – London International Awards
Bronze / Design / Non-Fungible Animals / 2022
Finalist / Creativity in the Metaverse / Non-Fungible Animals / 2022
Epica
Silver / Brand Content / Non-Fungible Animals / 2022
Shortlist / Social Networks / Non-Fungible Animals / 2022
New York Festivals
Shortlist / Genius 100 / Non-Fungible Animals / 2022
ADC Europe
Bronze / Integrated & Innovation / Non-Fungible Animals / 2022
Bronze / Interactive Campaigns / Non-Fungible Animals / 2022
Bronze / Interactive & Mobile / Non-Fungible Animals / 2022
ADC Germany
Gold / Advertising / Cheat Cookies / 2023
Gold / Promotion / Cheat Cookies / 2023
Gold / Innovative Use of Media / Cheat Cookies / 2023
Gold / Advertising / Non-Fungible Animals / 2022
Gold / Promotion / Non-Fungible Animals / 2022
Gold / Digital Product-Service / Non-Fungible Animals / 2022
Silver / Dialog Activation / Cheat Cookies / 2023
Silver / PR Activation / Cheat Cookies / 2023
Silver / Promotion / Cheat Cookies / 2023
Silver / Brand Communication / Cheat Cookies / 2023
Silver / Brand Dialog / Cheat Cookies / 2023
Silver / Brand PR / Cheat Cookies / 2023
Silver / Product Design / Cheat Cookies / 2023
Silver / Digital Experience / Cheat Cookies / 2023
Silver / PR Activation / Non-Fungible Animals / 2022
Silver / Brand Advertising / Non-Fungible Animals / 2022
Silver / Dialog Activation / Non-Fungible Animals / 2022
Bronze / Brand PR / Cheat Cookies / 2023
Bronze / Digital Experience / Cheat Cookies / 2023
Bronze / Brand Dialog / Non-Fungible Animals / 2022
Bronze / Illustration / Non-Fungible Animals / 2022
Merit / Digital Experience / Cheat Cookies / 2023
Merit / Illustration / Non-Fungible Animals / 2022
Merit / Brand PR / Non-Fungible Animals / 2022
Brazilian Creative Annual CCSP
Silver / Digital / Camouflage Jersey / 2019
In-Book / Print / Lasts Forever / 2015
In-Book / Print / Lasts Forever / 2015
In-Book / Print / Lasts Forever / 2015
Caples Awards
Gold / Digital B to C / Non-Fungible Animals / 2022
Gold / Not For Profit / Non-Fungible Animals / 2022
Gold / Planet Earth / Non-Fungible Animals / 2022
Bronze / Innovation / Non-Fungible Animals / 2022
Deutscher Digital Award
Gold / Digital Commerce / Cheat Cookies / 2023
Gold / Digital Advertising / Cheat Cookies / 2023
Gold / Social-Dialog / Cheat Cookies / 2023
Gold / Creative Commerce / Non-Fungible Animals / 2022
Gold / Digital for Good / Non-Fungible Animals / 2022
Spotlight Festival
Gold / Digital Campaign / Cheat Cookies / 2023
Silver / Digital Campaign / Non-Fungible Animals / 2022
Wave Festival
Silver / Print / Lasts Forever / 2015
Silver / Print / Lasts Forever / 2015
Silver / Print / Lasts Forever / 2015
Silver / Outdoor / Lasts Forever / 2015
Silver / Outdoor/ Lasts Forever / 2015
Silver / Outdoor / Lasts Forever / 2015
Lürzer's Archive / Publication / 06/2016 / Share the Sunlight / 2016
Lürzer's Archive / Publication / 03/2015 / Lasts Forever / 2015
Lürzer's Archive / Publication / 03/2015 / Lasts Forever / 2015
Campaign UK / AD of the day / Non-Fungible Animals / 2022
W&V / Top of the Week / Non-Fungible Animals / 2022
Meio & Mensagem / AD of the day / Cheat Cookies / 2023
All works © Gabriel Lepesteur 2023. Please do not reproduce without the expressed written consent of Gabriel Lepesteur.
lepesteurgabriel@gmail.com
trinque!