The Number One Lasts Forever
Billboard Magazine – Ogilvy – 2015
Using data to show the difference between a song that reaches number 1 and other songs.
Since 1955 Billboard Magazine has published a ranking of the most popular songs in the world weekly. Reaching the first position has always been the hardest achievement. Historical data shows that those who did become famous had their number 1 songs covered by many other bands. On the other hand, those who reached number 2, didn't.
The campaign also had a digital platform in partnership with Spotify where fans could listen to songs that reached number 1 and all the cover songs inspired by them.
Naturally, we didn't forget to use the radio as a medium to show it all.
CCO Arício Fortes
ECD Paco Conde
Copywriter Gabriel Lepesteur
Art Director Guy Bricio
Account Director Juliana Fernandes
Media Director Betânia Aragão