Esporte Clube Bahia – Leo Burnett – 2019
The love for your team doesn't need to be fatal.
Esporte Clube Bahia, one of the biggest football teams in Brazil, realized it was time to shine a spotlight on the problem of violence around the stadiums. Instead of creating a traditional campaign, we created a jersey that changes its colours from a neutral design to Bahia’s official team colours when the fan is safe inside the stadium.
We used cutting edge technology to create an original product. Something the fans and the media would certainly pay attention to.
The repercussion was immediate among fans, celebrities and football players, who started supporting our campaign.
Interview / Subtitles coming soon
The jersey itself became an icon for addressing this issue and was part of an exhibition at the Brazilian Football Museum.
CCO Marcelo Reis
ECD Wilson Mateos
CD Pedro Utzeri, Vinícius Stanzione
Copywriter Gabriel Lepesteur
Art Director Eric Fernando, Thiago Strelow
Technology Company EJTech
Technical Lead Esteban De La Torre, Judit Eszter Kárpáti
Account Team Fabio Brito, Rodrigo Terra, Andrea Ferreira, Karolina Cassares, Amanda Alves