Let's use our imagination to rebuild the world for the next generations.
Role: Concept, Copywriting
Playing helps children and communities to come together at the best of times – and the hardest of times. Because of the corona crisis the world is facing an important moment never seen in history. People are confined rethinking what they want for the future.
Following the platform #LetsBuildTogether, we created a campaign to inspire parents and children to use their imagination to rebuild the world. A better world for the next generations with more gender equality, respect and tolerance.
ECD: Christian Sommer
Copywriter: Gabriel Lepesteur
Art Director: Ian Guimarães
CGI: Felipe Meyer
All works © Gabriel Lepesteur 2021. Please do not reproduce without the expressed written consent of Gabriel Lepesteur.