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#LETSBUILDTOGETHER

Let's use our imagination to rebuild the world for the next generations.

Client: Lego
Role: Concept, Copywriting
Year: 2020

Playing helps children and communities to come together at the best of times – and the hardest of times. Because of the corona crisis the world is facing an important moment never seen in history. People are confined rethinking what they want for the future. 

Following the platform #LetsBuildTogether, we created a campaign to inspire parents and children to use their imagination to rebuild the world. A better world for the next generations with more gender equality, respect and tolerance.

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Cartaz
InstaLego

CREDITS

ECD: Christian Sommer
Copywriter: Gabriel Lepesteur
Art Director: Ian Guimarães
CGI: Felipe Meyer

All works © Gabriel Lepesteur 2021. Please do not reproduce without the expressed written consent of Gabriel Lepesteur.