Reliable News
ZDF – Serviceplan – 2021

When fake news seemed to be everywhere, we decided to launch a campaign alerting to the massive use of fake bots on social networks.

ZDF is a public service media that is credible, impartial, and free from political interference and pressure from commercial forces. To promote its journalism app, ZDF Heute, a campaign was created to fight against misinformation.



CCO Alex Schill
ECD Christian Sommer
Senior Copywriter Gabriel Lepesteur
Group Head of Art Ian Guimarães
Design Director Fábio Lazzari
Account Team Markus Koch, Jeferson Lopes Cocate
Illustrator Sarah Kamada