FRIENDS OF RIO
To launch the Official Rio 2016 Olympic Mascots we did something for the first time in history. We reunited former mascots to introduce the new ones.
Client: International Olympic Committee
Role: Concept, Copywriting
How could we launch Olympic Mascots in a moment when the country was upside-down? Two years before the Olympic Games, Brazil hosted Fifa 2014 World Cup. Due to a series of problems related to corruption revealed by the FBI, the country collapsed and people turned against the Olympic Games. So, to launch the Official Rio 2016 Olympic Mascots we decided to ask for a little help.
We did something that no one had ever done. We reunited former mascots from previous Games to introduce the new ones. During one week, the former mascots went sightseeing, used social media, took pictures with the public and promoted the new mascots around the city. When we finally presented the new mascots, fans, athletes, celebrities, volunteers, everyone loved them instantly.
Agency: Ogilvy Brasil
CCO: Anselmo Ramos
ECD: Paco Conde
ACD: Rogério Martins
Copywriter: Gabriel Lepesteur
Art Director: Guy Bricio
All works © Gabriel Lepesteur 2021. Please do not reproduce without the expressed written consent of Gabriel Lepesteur.