Reimagine Mother's day in super slow-motion.

Client: Samsung
Role: Concept, Copywriting
Year: 2018

Everything that a child does is epic to their moms, just as if they were watching it all from a super slow-mo perspective. Samsung has launched the new Galaxy S9 with the ability to capture slow-motion videos at incredible 960 frames per second (fps).

During the teaser campaign, we created some contents for social networks. On Mother's day, people were surprised by a tv film presenting the new feature.


Agency: Leo Burnett São Paulo
CD: Vinicius Stanzione, Pedro Utzeri
Copywriter: Gabriel Lepesteur
Art Director: Felipe Antonioli, Bruno Andrade

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