Sea Shepherd – Heads – 2013

We transformed real numbers into a storm, shedding light on the staggering loss of marine lives in our oceans.

To support Sea Shepherd, an NGO deeply committed to marine conservation, we decided to create a campaign to alert people to the tragic slaughter of marine creatures. Through impactful imagery displayed in print, out-of-home (OOH), and social media ads, the campaign aimed to raise awareness and gain support from the entire population, encouraging everyone to take action and contribute to Sea Shepherd. By amplifying the urgency of the issue, the campaign inspired a collective effort to protect our oceans and save precious marine life.



CD Flávio Medeiros
Senior Copywriter Gabriel Lepesteur
Senior Art Director Fernando Maciel
Illustration Manipula