Gabriel Lepesteur is a creative director at 180 Amsterdam. Ranked 3rd Most-Awarded Copywriter Worldwide in 2024 and 10th Most-Awarded Copywriter at Cannes 2023, he has led and created innovative and award-winning campaigns for global brands such as Oreo, Xbox, Pepsi, adidas, Olympic Games, Samsung, Audi, Heinz, ESPN, and Bang & Olufsen.
Before moving to the Netherlands, Gabriel worked in Brazil and Germany, where he created one of the most successful campaigns in Mondelez's history – Oreo Cheat Cookies. This campaign received global acclaim, ranking #2 in The Drum Global Rankings 2024 and #9 in the WARC Creative 100 Rankings 2024 – helping Oreo to become Brand of the Year at the New York Festivals 2023 and Saatchi & Saatchi to be #7 Best Agency in Europe at Cannes 2023.
Prior to that, he made a significant contribution to Leo Burnett Brazil, where he played a key role in winning the Samsung pitch for the digital/social account and working across Brazil and Latin America. His work helped Leo Burnett to be named Agency of the Year at the Caboré Award in 2018.
Gabriel's work has been recognised at all the major creative and effectiveness award festivals, including 4x Cannes Gold Lions, 2x Eurobest Grand Prix and 1x New York Festivals Grand Prix, as well as over 150 trophies from D&AD, Clio, One Show, LIA, ADC Annual, Webby Awards, ADC Europe, Epica, Effie, ADC Germany, Brazilian Creative Club and more.
Throughout his 18+ years of experience, Gabriel has held roles at Saatchi & Saatchi, Serviceplan, We Are Social, Leo Burnett, Africa DDB and Ogilvy. He’s a member of Art Directors Club Germany and also participated in the Google RARE Leadership Academy in 2022.
BRAZILIAN / ITALIAN CITIZEN 🇧🇷 🇮🇹
GABRIEL@LEPESTEUR.COM
Awards (150+)
Rankings
#3 Most-Awarded Copywriter Worldwide / The Global Rankings / 2024
#10 Most-Awarded Copywriter / Cannes Lions / 2023
#10 Most-Awarded Copywriter in Europe / One Show Global Rankings / 2023
#2 Most-Awarded Campaign Worldwide / The Global Rankings / Cheat Cookies / 2024
#9 World's Most Creative Campaign / WARC Creative 100 / Cheat Cookies / 2024
#34 World's Excellent Media Campaign / WARC Media 100 / Cheat Cookies / 2024
Cannes Lions (4x Gold, 2x Silver, 2x Bronze, 11x Shortlist)
Gold / Direct / Cheat Cookies / 2023
Gold / Direct / Cheat Cookies / 2023
Gold / Social & Influencer / Cheat Cookies / 2023
Gold / Media / Cheat Cookies / 2023
Silver / Entertainment Lions For Gaming / Cheat Cookies / 2023
Silver / Direct / Cheat Cookies / 2023
Bronze / Creative Strategy / Cheat Cookies / 2024
Bronze / Brand Experience / Cheat Cookies / 2023
Shortlist / Creative Strategy / Cheat Cookies / 2024
Shortlist / Creative Effectiveness/ Cheat Cookies / 2024
Shortlist / Creative Commerce / Cheat Cookies / 2024
Shortlist / Entertainment / Cheat Cookies / 2024
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Direct / Cheat Cookies / 2023
Shortlist / Public Relations / Cheat Cookies / 2023
Shortlist / Brand Experience / Cheat Cookies / 2023
Shortlist / Social & Influencer / Non-Fungible Animals / 2022
Shortlist / Digital Craft / Non-Fungible Animals / 2022
D&AD (1x Graphite, 1x Wood)
Graphite Pencil / E-Commerce / Non-Fungible Animals / 2022
Wood Pencil / Digital / Non-Fungible Animals / 2022
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Public Relations / Non-Fungible Animals / 2022
CLIO (15x Silver, 5x Bronze)
Silver / Brand Entertainment | Content / Decades of Progress / 2024
Silver / Brand Entertainment | Content / Decades of Progress / 2024
Silver / Partnerships & Collaborations / #ChasePlayfulness / 2024
Silver / Digital | Mobile / Cheat Cookies / 2023
Silver / Experience | Activation / Cheat Cookies / 2023
Silver / Partnerships | Co-Creation / Cheat Cookies/ 2023
Silver / Consumer / Cheat Cookies / 2023
Silver / Digital | Mobile | Social / Cheat Cookies / 2023
Silver / Partnerships / Cheat Cookies / 2023
Silver / Games: Partnerships | Collaborations / Cheat Cookies / 2023
Silver / Games: Social Media / Cheat Cookies / 2023
Silver / Partnerships & Collaborations / Cheat Cookies / 2023
Silver / Creative Commerce / Cheat Cookies / 2023
Silver / Public Relations / Non-Fungible Animals / 2022
Silver / Design Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Cheat Cookies / 2023
Bronze / Branded Entertainment / Cheat Cookies / 2023
Bronze / Experience-Activation / Cheat Cookies / 2023
Bronze / Design / Cheat Cookies / 2023
Bronze / Digital-Mobile / Non-Fungible Animals / 2022
Shortlist / Digital-Mobile / #ChasePlayfulness / 2024
Shortlist / Branded Entertainment / Non-Fungible Animals / 2022
ONE SHOW (2x Silver, 2x Bronze, 14x Merit)
Silver / Interactive, Online & Mobile / Cheat Cookies / 2023
Silver / Gaming / Cheat Cookies / 2023
Bronze / Gaming / #ChasePlayfulness / 2024
Bronze / Branded Entertainment / Cheat Cookies / 2023
Merit / Gaming / #ChasePlayfulness / 2024
Merit / Branded Entertainment / Cheat Cookies / 2023
Merit / Gaming / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Interactive, Online & Mobile / Cheat Cookies / 2023
Merit / IP & Product Design / Cheat Cookies / 2023
Merit / Experimental & Immersive / Cheat Cookies / 2023
Merit / Digital Design / Non-Fungible Animals / 2022
Merit / Craft / Non-Fungible Animals / 2022
Merit / Digital & Online / Non-Fungible Animals / 2022
Merit / NFTs / Non-Fungible Animals / 2022
Shortlist / Active Engagement / Non-Fungible Animals / 2022
Shortlist / E-commerce / Non-Fungible Animals / 2022
Shortlist / Visual Craft / Non-Fungible Animals / 2022
ADC Annual NYC (2x Silver, 3x Bronze, 6x Merit)
Silver / Advertising / Cheat Cookies / 2023
Silver / Interactive / Non-Fungibles Animals / 2022
Bronze / Gaming / #ChasePlayfulness / 2024
Bronze / Gaming / Cheat Cookies / 2023
Bronze / Advertising / Cheat Cookies / 2023
Merit / Product Design / Cheat Cookies / 2023
Merit / Advertising / Cheat Cookies / 2023
Merit / Direct / Non-Fungible Animals / 2022
Merit / Innovation / Non-Fungible Animals / 2022
Merit / Design for Good / Non-Fungible Animals / 2022
Merit / Online-Mobile Websites / Non-Fungible Animals / 2022
Shortlist / Interactive / Cheat Cookies / 2023
Shortlist / Advertising / Cheat Cookies / 2023
Eurobest (2x Grand Prix, 3x Gold, 4x Silver, 4x Bronze)
Grand Prix / Integrated / Cheat Cookies / 2023
Grand Prix / Social & Influencer / Cheat Cookies / 2023
Gold / Entertainment / Cheat Cookies / 2023
Gold / Media / Cheat Cookies / 2023
Gold / Direct / Cheat Cookies / 2023
Silver / Direct / Cheat Cookies / 2023
Silver / Brand Experience and Activation / Cheat Cookies / 2023
Silver / Creative Commerce / Cheat Cookies / 2023
Silver / Media / Non-Fungible Animals / 2022
Bronze / Media / Cheat Cookies / 2023
Bronze / Social & Influencer / Non-Fungible Animals / 2022
Bronze / Digital Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Non-Fungible Animals / 2022
Shortlist / Creative Strategy / Next Level Playful / 2024
Shortlist / Creative Effectiveness / Cheat Cookies / 2024
Shortlist / Media / Cookie Chase / 2024
Shortlist / Integrated / Cookie Chase / 2024
Shortlist / Brand Experience & Activation / Cheat Cookies / 2023
Shortlist / Brand Experience & Activation / Cheat Cookies / 2023
Shortlist / Creative Commerce / Cheat Cookies / 2023
Shortlist / Direct / Cheat Cookies / 2023
Shortlist / Entertainment / Cheat Cookies 2023
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Media / Cheat Cookies / 2023
Shortlist / Social & Influencer / Cheat Cookies / 2023
Shortlist / Social & Influencer / Cheat Cookies / 2023
Shortlist / Media / Non-Fungible Animals / 2022
New York Festivals (1x Grand Prix, 7x Gold, 1x Silver, 3x Bronze)
Grand Prix / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Social Media & Influencer / Cheat Cookies / 2023
Gold / Social Media & Influencer / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Public Relations / Cheat Cookies / 2023
Gold / Commerce and Creativity / Cheat Cookies / 2023
Silver / Public Relations / Cheat Cookies / 2023
Bronze / Activation & Engagement / Cheat Cookies / 2023
Bronze / Direct / Cheat Cookies / 2023
Bronze / Commerce and Creativity / Cheat Cookies / 2023
Finalist / Direct / Cheat Cookies / 2023
Finalist / Package & Product Design / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Digital / Mobile / Cheat Cookies / 2023
Finalist / Avant-garde / Innovative / Cheat Cookies / 2023
Shortlist / Commerce and Creativity / Cheat Cookies / 2023
Shortlist / Genius 100 / Non-Fungible Animals / 2022
LIA – London International Awards (4x Gold, 4x Silver, 12x Bronze)
Gold / Branded Content & Entertainment / Cheat Cookies / 2023
Gold / Digital / Cheat Cookies / 2023
Gold / Digital / Cheat Cookies / 2023
Gold / Non-Traditional / Cheat Cookies / 2023
Silver / Use of Social Media & Influencers / Cheat Cookies / 2023
Silver / Digital / Cheat Cookies / 2023
Silver / Non-Traditional / Cheat Cookies / 2023
Silver / Non-Traditional / Cheat Cookies / 2023
Bronze / Use of Social Media & Influencers / Cheat Cookies / 2023
Bronze / Use of Social Media & Influencers / Cheat Cookies / 2023
Bronze / Ambient & Activation / Cheat Cookies / 2023
Bronze / Ambient & Activation / Cheat Cookies / 2023
Bronze / Design / Cheat Cookies / 2023
Bronze / Creativity In PR/ Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Design / Non-Fungible Animals / 2022
Finalist / Non-Traditional / Cheat Cookies / 2023
Finalist / Creativity in the Metaverse / Non-Fungible Animals / 2022
WEBBY Awards (3x Winner, 2x People's Voice, 3x Nominee, 2x Honoree)
Winner / In-Game Advertising / Cheat Cookies / 2024
Winner / Best Community Engagement / Cheat Cookies / 2023
Winner / Sustainability & Environment / Non-Fungible Animals / 2022
People's Voice Winner / In-Game Advertising / Cheat Cookies / 2024
People's Voice Winner / Food & Beverage / Cheat Cookies / 2024
Nominee / Best Community Engagement / Cheat Cookies / 2024
Nominee / In-Game Integration / Cheat Cookies / 2023
Nominee / Best Cause Related Campaign / Non-Fungible Animals / 2022
Honoree / Best Partnership or Collaboration / Cheat Cookies / 2023
Honoree / Social-Corporate Communications / #PeopleInspireUs / 2015
Epica Awards (1x Gold, 2x Silver, 5x Bronze)
Gold / Promotions & Incentives / Cookie Chase / 2024
Silver / Experiential & Shopper Marketing / Cookie Chase / 2024
Silver / Brand Content / Non-Fungible Animals / 2022
Bronze / Mobile Campaigns / Cookie Chase / 2024
Bronze / Integrated Campaigns / Cookie Chase / 2024
Bronze / Brand Content / Cheat Cookies / 2023
Bronze / Promotions & Incentives / Cheat Cookies / 2023
Bronze / Confectionery & Snacks / Cheat Cookies / 2023
Shortlist / Confectionery & Snacks / Cookie Chase / 2024
Shortlist / Integrated Campaigns / Cheat Cookies / 2023
Shortlist / Brand Content / Cheat Cookies / 2023
Shortlist / Social Networks / Non-Fungible Animals / 2022
Shortlist / Native Advertising / Non-Fungible Animals / 2022
Effie Germany (1x Gold)
Gold / Activation / Cheat Cookies / 2024
Finalist / Doing Good / Non-Fungible Animals / 2022
ADC Europe (2x Gold, 2x Silver, 5x Bronze)
Gold / Brand Experience / Cheat Cookies / 2023
Gold / Brand Experience / Cheat Cookies / 2023
Silver / Brand Experience / Cheat Cookies / 2023
Silver / Integrated & Innovation / Cheat Cookies / 2023
Bronze / Integrated & Innovation / Cheat Cookies / 2023
Bronze / Interactive & Mobile / Cheat Cookies / 2023
Bronze / Integrated & Innovation / Non-Fungible Animals / 2022
Bronze / Interactive Campaigns / Non-Fungible Animals / 2022
Bronze / Interactive & Mobile / Non-Fungible Animals / 2022
ADC Germany (6x Gold, 12x Silver, 5x Bronze)
Gold / Advertising / Cheat Cookies / 2023
Gold / Promotion / Cheat Cookies / 2023
Gold / Innovative Use of Media / Cheat Cookies / 2023
Gold / Advertising / Non-Fungible Animals / 2022
Gold / Promotion / Non-Fungible Animals / 2022
Gold / Digital Product-Service / Non-Fungible Animals / 2022
Silver / Design / #ChasePlayfulness / 2024
Silver / Dialog Activation / Cheat Cookies / 2023
Silver / PR Activation / Cheat Cookies / 2023
Silver / Promotion / Cheat Cookies / 2023
Silver / Brand Communication / Cheat Cookies / 2023
Silver / Brand Dialog / Cheat Cookies / 2023
Silver / Brand PR / Cheat Cookies / 2023
Silver / Product Design / Cheat Cookies / 2023
Silver / Digital Experience / Cheat Cookies / 2023
Silver / PR Activation / Non-Fungible Animals / 2022
Silver / Brand Advertising / Non-Fungible Animals / 2022
Silver / Dialog Activation / Non-Fungible Animals / 2022
Bronze / Brand Building / #ChasePlayfulness / 2024
Bronze / Brand PR / Cheat Cookies / 2023
Bronze / Digital Experience / Cheat Cookies / 2023
Bronze / Brand Dialog / Non-Fungible Animals / 2022
Bronze / Illustration / Non-Fungible Animals / 2022
Merit / Digital Experience / #ChasePlayfulness / 2024
Merit / Digital Experience / Cheat Cookies / 2023
Merit / Illustration / Non-Fungible Animals / 2022
Merit / Brand PR / Non-Fungible Animals / 2022
Brazilian Creative Club CCSP (1x Silver, 3x In-Book)
Silver / Digital / Camouflage Jersey / 2019
In-Book / Print / Lasts Forever / 2015
In-Book / Print / Lasts Forever / 2015
In-Book / Print / Lasts Forever / 2015
Caples Awards (3x Gold, 1x Bronze)
Gold / Digital B to C / Non-Fungible Animals / 2022
Gold / Not For Profit / Non-Fungible Animals / 2022
Gold / Planet Earth / Non-Fungible Animals / 2022
Bronze / Innovation / Non-Fungible Animals / 2022
Gerety Awards (4x Silver)
Silver / Entertainment / Cheat Cookies/ 2024
Silver / Entertainment / Cheat Cookies/ 2024
Silver / Experience / Cheat Cookies/ 2024
Silver / Innovation / Cheat Cookies/ 2024
Deutscher Digital Award (1x Best Of, 5x Gold)
Best Of / Jubilee Prize / Cheat Cookies / 2024
Gold / Digital Commerce / Cheat Cookies / 2023
Gold / Digital Advertising / Cheat Cookies / 2023
Gold / Social-Dialog / Cheat Cookies / 2023
Gold / Creative Commerce / Non-Fungible Animals / 2022
Gold / Digital for Good / Non-Fungible Animals / 2022
Lovie Awards (1x Silver, 1x Bronze)
Silver / Brand Content-Diversity, Equity & Inclusion / Decades of Progress / 2024
Bronze / Brand Content- Sports / Decades of Progress / 2024
Shortlist / General Social-Sports / Decades of Progress / 2024
KIAF (1x Silver, 2x Bronze)
Silver / Experience & Activation / Decades of Progress / 2024
Bronze / Public Relations / Decades of Progress / 2024
Bronze / Social Media & Influencer / Decades of Progress / 2024
Spotlight Festival (1x Gold, 1x Silver)
Gold / Digital Campaign / Cheat Cookies / 2023
Silver / Digital Campaign / Non-Fungible Animals / 2022
Wave Festival (6x Silver)
Silver / Print / Lasts Forever / 2015
Silver / Print / Lasts Forever / 2015
Silver / Print / Lasts Forever / 2015
Silver / Outdoor / Lasts Forever / 2015
Silver / Outdoor/ Lasts Forever / 2015
Silver / Outdoor / Lasts Forever / 2015
Lürzer's Archive / Publication / 06/2016 / Share the Sunlight / 2016
Lürzer's Archive / Publication / 03/2015 / Lasts Forever / 2015
Lürzer's Archive / Publication / 03/2015 / Lasts Forever / 2015
Contagious Magazine / Fan in disguise / Camouflage Jersey / 2019
Contagious Magazine / Rewarding airwaves / Tickets On Air / 2015
Campaign UK / AD of the day / Non-Fungible Animals / 2022
W&V / Top of the Week / Non-Fungible Animals / 2022
Meio & Mensagem / AD of the day / Cheat Cookies / 2023
Experience
180 Amsterdam / Creative Director / 2024 - today
We Are Social / Creative Director / 2023 - 2024
Saatchi & Saatchi / Senior Copywriter / 2021 - 2023
Serviceplan / Senior Copywriter / 2020 - 2021
Leo Burnett / Senior Copywriter / 2016 - 2019
Africa DDB / Copywriter / 2014 - 2016
Ogilvy / Copywriter / 2013 - 2014
Interviews
Little Black Book – The Work That Made Me – 2024
The Drum – Top creatives share how they're grappling
with Al use at agencies - 2024
Little Black Book - High Five: Going Beyond Advertising - 2023
Press Continue – Multiplayer Monday: OREO Cheat Cookies - 2023
Multishow – Reclame – Cannes Lions - 2023
SporTV – Bem Amigos! – Bahia Camouflage Jersey - 2019
Jury Duty
Art Directors Club of Germany, New York Festivals, LIAisons, Cannes UK Young Lions, One Show Portfolio Review, Lisbon Awards, among others.
Press
The Guardian, Forbes, The Verge, Fast Company, BBC, Wired, GQ, The Times, The Washington Post, Fox Sports, SKY Sports, La Gazzetta Dello Sport, ESPN, Canal+, NHK, The Gamer, The Standard, PC Magazine, IGN, Mashable, Top Gear, Yahoo!, DAZN, MSN, Gizmodo, Adobe Magazine, Reddit, Adweek, AdAge, Contagious Magazine + More
Gabriel Lepesteur
Amsterdam based
Creative Director
trinque!
Get in touch
gabriel@lepesteur.com
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