About Me - Gabriel Lepesteur

Gabriel Lepesteur is a Creative Director at 180 Amsterdam. Ranked #3 Most Awarded Copywriter Worldwide in 2024 and #10 Best Copywriter at Cannes 2023, he has led and created innovative campaigns for global brands such as Oreo, Xbox, Olympic Games, Samsung, Heinz, ESPN, Audi and Bang & Olufsen.

Before moving to the Netherlands, Gabriel worked in Brazil and Germany, where he created one of the most successful campaigns in Mondelez's history – Oreo Cheat Cookies. This campaign received global acclaim, ranking #2 in The Drum Global Rankings 2024 and #9 in the WARC Creative 100 Rankings 2024 – helping Oreo to become Brand of the Year at the New York Festivals 2023 and Saatchi & Saatchi to be #7 Best Agency in Europe at Cannes 2023.

Prior to that, he made a significant contribution to Leo Burnett Brazil, where he played a key role in winning the Samsung pitch for the digital/social account and working across Brazil and Latin America. His work helped Leo Burnett to be named Agency of the Year at the Caboré Award in 2018. Additionally, he had the exciting opportunity to see one of his campaigns become part of an exhibition at the Brazilian Football Museum and to lead the official mascots campaign for the Olympic Games held in his hometown, Rio de Janeiro.

Gabriel's work has been recognized at all the major award shows, including 4x Cannes Gold Lions, 2x Eurobest Grand Prix and 1x New York Festivals Grand Prix, as well as over 130 trophies from D&AD, Clio, One Show, LIA, ADC Annual, Webby Awards, ADC Europe, Epica, ADC Germany, Brazilian Creative Club and more.

Throughout his 18+ years of experience, Gabriel has held roles at Saatchi & Saatchi, Serviceplan, We Are Social, Leo Burnett, Africa DDB and Ogilvy. He’s a member of ADC Germany and has served as a jury member at the New York Festivals, ADC Germany, and the Lisbon Awards. He also participated in the Google RARE Leadership Academy in 2022.

With a cool mix of Italian, Brazilian, and French roots, he is all about gaming, tech, and making brands part of the pop culture scene.

BRAZILIAN / ITALIAN CITIZEN 🇧🇷 🇮🇹
GABRIEL@LEPESTEUR.COM

AWARDS (150+)

RANKINGS
#3 Most Awarded Copywriter Worldwide / The Drum Global Rankings / 2024
#10 Best Copywriter / Cannes Lions / 2023
#10 Best Copywriter in Europe / One Show Global Rankings / 2023
#1 Most Awarded German Campaign / Cannes Lions / Cheat Cookies / 2023
#2 Most Awarded Campaign Worldwide / The Drum Global Rankings / Cheat Cookies / 2024
#9 World's Most Creative Campaign / WARC Rankings Creative 100 / Cheat Cookies / 2024
#34 World's Excellent Media Campaign / WARC Rankings Media 100 / Cheat Cookies / 2024

CANNES LIONS (4x Gold, 2x Silver, 2x Bronze, 11x Shortlist)
Gold / Direct / Cheat Cookies / 2023
Gold / Direct / Cheat Cookies / 2023
Gold / Social & Influencer / Cheat Cookies / 2023
Gold / Media / Cheat Cookies / 2023
Silver / Entertainment Lions For Gaming / Cheat Cookies / 2023
Silver / Direct / Cheat Cookies / 2023
Bronze / Creative Strategy / Cheat Cookies / 2024
Bronze / Brand Experience / Cheat Cookies / 2023
Shortlist / Creative Strategy / Cheat Cookies / 2024
Shortlist / Creative Effectiveness/ Cheat Cookies / 2024
Shortlist / Creative Commerce / Cheat Cookies / 2024
Shortlist / Entertainment / Cheat Cookies / 2024
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Direct / Cheat Cookies / 2023
Shortlist / Public Relations / Cheat Cookies / 2023
Shortlist / Brand Experience / Cheat Cookies / 2023
Shortlist / Social & Influencer / Non-Fungible Animals / 2022
Shortlist / Digital Craft / Non-Fungible Animals / 2022

D&AD (1x Graphite, 1x Wood)
Graphite Pencil / E-Commerce / Non-Fungible Animals / 2022
Wood Pencil / Digital / Non-Fungible Animals / 2022
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Public Relations / Non-Fungible Animals / 2022

CLIO AWARDS (5x Silver, 5x Bronze)
Silver / Partnerships & Collaborations / #ChasePlayfulness / 2024
Silver / Partnerships & Collaborations / Cheat Cookies / 2023
Silver / Creative Commerce / Cheat Cookies / 2023
Silver / Public Relations / Non-Fungible Animals / 2022
Silver / Design Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Cheat Cookies / 2023
Bronze / Branded Entertainment / Cheat Cookies / 2023
Bronze / Experience-Activation / Cheat Cookies / 2023
Bronze / Design / Cheat Cookies / 2023
Bronze / Digital-Mobile / Non-Fungible Animals / 2022
Shortlist / Digital-Mobile / #ChasePlayfulness / 2024
Shortlist / Branded Entertainment / Non-Fungible Animals / 2022

CLIO ENTERTAINMENT (8x Silver)
Silver / Digital | Mobile / Cheat Cookies / 2023
Silver / Experience | Activation / Cheat Cookies / 2023
Silver / Partnerships | Co-Creation / Cheat Cookies/ 2023
Silver / Consumer / Cheat Cookies / 2023
Silver / Digital | Mobile | Social / Cheat Cookies / 2023
Silver / Partnerships / Cheat Cookies / 2023
Silver / Games: Partnerships | Collaborations / Cheat Cookies / 2023
Silver / Games: Social Media / Cheat Cookies / 2023

ONE SHOW (2x Silver, 2x Bronze, 14x Merit)
Silver / Interactive, Online & Mobile / Cheat Cookies / 2023
Silver / Gaming / Cheat Cookies / 2023
Bronze / Gaming / #ChasePlayfulness / 2024
Bronze / Branded Entertainment / Cheat Cookies / 2023
Merit / Gaming / #ChasePlayfulness / 2024
Merit / Branded Entertainment / Cheat Cookies / 2023
Merit / Gaming / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Interactive, Online & Mobile / Cheat Cookies / 2023
Merit / IP & Product Design / Cheat Cookies / 2023
Merit / Experimental & Immersive / Cheat Cookies / 2023
Merit / Digital Design / Non-Fungible Animals / 2022
Merit / Craft / Non-Fungible Animals / 2022
Merit / Digital & Online / Non-Fungible Animals / 2022
Merit / NFTs / Non-Fungible Animals / 2022
Shortlist / Active Engagement / Non-Fungible Animals / 2022
Shortlist / E-commerce / Non-Fungible Animals / 2022
Shortlist / Visual Craft / Non-Fungible Animals / 2022

ADC ANNUAL NYC (2x Silver, 3x Bronze, 6x Merit)
Silver / Advertising / Cheat Cookies / 2023
Silver / Interactive / Non-Fungibles Animals / 2022
Bronze / Gaming / #ChasePlayfulness / 2024
Bronze / Gaming / Cheat Cookies / 2023
Bronze / Advertising / Cheat Cookies / 2023
Merit / Product Design / Cheat Cookies / 2023
Merit / Advertising / Cheat Cookies / 2023
Merit / Direct / Non-Fungible Animals / 2022
Merit / Innovation / Non-Fungible Animals / 2022
Merit / Design for Good / Non-Fungible Animals / 2022
Merit / Online-Mobile Websites / Non-Fungible Animals / 2022
Shortlist / Interactive / Cheat Cookies / 2023
Shortlist / Advertising / Cheat Cookies / 2023

EUROBEST (2x Grand Prix, 3x Gold, 4x Silver, 4x Bronze)
Grand Prix / Integrated / Cheat Cookies / 2023
Grand Prix / Social & Influencer / Cheat Cookies / 2023
Gold / Entertainment / Cheat Cookies / 2023
Gold / Media / Cheat Cookies / 2023
Gold / Direct / Cheat Cookies / 2023
Silver / Direct / Cheat Cookies / 2023
Silver / Brand Experience and Activation / Cheat Cookies / 2023
Silver / Creative Commerce / Cheat Cookies / 2023
Silver / Media / Non-Fungible Animals / 2022
Bronze / Media / Cheat Cookies / 2023
Bronze / Social & Influencer / Non-Fungible Animals / 2022
Bronze / Digital Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Non-Fungible Animals / 2022
Shortlist / Brand Experience & Activation / Cheat Cookies / 2023
Shortlist / Brand Experience & Activation / Cheat Cookies / 2023
Shortlist / Creative Commerce / Cheat Cookies / 2023
Shortlist / Direct / Cheat Cookies / 2023
Shortlist / Entertainment / Cheat Cookies 2023
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Media / Cheat Cookies / 2023
Shortlist / Social & Influencer / Cheat Cookies / 2023
Shortlist / Social & Influencer / Cheat Cookies / 2023
Shortlist / Media / Non-Fungible Animals / 2022

NEW YORK FESTIVALS (1x Grand Prix, 7x Gold, 1x Silver, 3x Bronze)
Grand Prix / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Social Media & Influencer / Cheat Cookies / 2023
Gold / Social Media & Influencer / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Public Relations / Cheat Cookies / 2023
Gold / Commerce and Creativity / Cheat Cookies / 2023
Silver / Public Relations / Cheat Cookies / 2023
Bronze / Activation & Engagement / Cheat Cookies / 2023
Bronze / Direct / Cheat Cookies / 2023
Bronze / Commerce and Creativity / Cheat Cookies / 2023
Finalist / Direct / Cheat Cookies / 2023
Finalist / Package & Product Design / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Digital / Mobile / Cheat Cookies / 2023
Finalist / Avant-garde / Innovative / Cheat Cookies / 2023
Shortlist / Commerce and Creativity / Cheat Cookies / 2023
Shortlist / Genius 100 / Non-Fungible Animals / 2022

LIA – LONDON INTERNATIONAL AWARDS (4x Gold, 4x Silver, 12x Bronze)
Gold / Branded Content & Entertainment / Cheat Cookies / 2023
Gold / Digital / Cheat Cookies / 2023
Gold / Digital / Cheat Cookies / 2023
Gold / Non-Traditional / Cheat Cookies / 2023
Silver / Use of Social Media & Influencers / Cheat Cookies / 2023
Silver / Digital / Cheat Cookies / 2023
Silver / Non-Traditional / Cheat Cookies / 2023
Silver / Non-Traditional / Cheat Cookies / 2023
Bronze / Use of Social Media & Influencers / Cheat Cookies / 2023
Bronze / Use of Social Media & Influencers / Cheat Cookies / 2023
Bronze / Ambient & Activation / Cheat Cookies / 2023
Bronze / Ambient & Activation / Cheat Cookies / 2023
Bronze / Design / Cheat Cookies / 2023
Bronze / Creativity In PR/ Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Design / Non-Fungible Animals / 2022
Finalist / Non-Traditional / Cheat Cookies / 2023
Finalist / Creativity in the Metaverse / Non-Fungible Animals / 2022

WEBBY AWARDS (3x Winner, 2x People's Voice, 3x Nominee, 2x Honoree)
Winner / In-Game Advertising / Cheat Cookies / 2024
Winner / Best Community Engagement / Cheat Cookies / 2023
Winner / Sustainability & Environment / Non-Fungible Animals / 2022
People's Voice Winner / In-Game Advertising / Cheat Cookies / 2024
People's Voice Winner / Food & Beverage / Cheat Cookies / 2024
Nominee / Best Community Engagement / Cheat Cookies / 2024
Nominee / In-Game Integration / Cheat Cookies / 2023
Nominee / Best Cause Related Campaign / Non-Fungible Animals / 2022
Honoree / Best Partnership or Collaboration / Cheat Cookies / 2023
Honoree / Social-Corporate Communications / #PeopleInspireUs / 2015

EPICA (1x Silver, 3x Bronze)
Silver / Brand Content / Non-Fungible Animals / 2022
Bronze / Brand Content / Cheat Cookies / 2023
Bronze / Promotions & Incentives / Cheat Cookies / 2023
Bronze / Confectionery & Snacks / Cheat Cookies / 2023
Shortlist / Integrated Campaigns / Cheat Cookies / 2023
Shortlist / Brand Content / Cheat Cookies / 2023
Shortlist / Social Networks / Non-Fungible Animals / 2022

ADC EUROPE (2x Gold, 2x Silver, 5x Bronze)
Gold / Brand Experience / Cheat Cookies / 2023
Gold / Brand Experience / Cheat Cookies / 2023
Silver / Brand Experience / Cheat Cookies / 2023
Silver / Integrated & Innovation / Cheat Cookies / 2023
Bronze / Integrated & Innovation / Cheat Cookies / 2023
Bronze / Interactive & Mobile / Cheat Cookies / 2023
Bronze / Integrated & Innovation / Non-Fungible Animals / 2022
Bronze / Interactive Campaigns / Non-Fungible Animals / 2022
Bronze / Interactive & Mobile / Non-Fungible Animals / 2022

ADC GERMANY (6x Gold, 12x Silver, 5x Bronze)
Gold / Advertising / Cheat Cookies / 2023
Gold / Promotion / Cheat Cookies / 2023
Gold / Innovative Use of Media / Cheat Cookies / 2023
Gold / Advertising / Non-Fungible Animals / 2022
Gold / Promotion / Non-Fungible Animals / 2022
Gold / Digital Product-Service / Non-Fungible Animals / 2022
Silver / Design / #ChasePlayfulness / 2024
Silver / Dialog Activation / Cheat Cookies / 2023
Silver / PR Activation / Cheat Cookies / 2023
Silver / Promotion / Cheat Cookies / 2023
Silver / Brand Communication / Cheat Cookies / 2023
Silver / Brand Dialog / Cheat Cookies / 2023
Silver / Brand PR / Cheat Cookies / 2023
Silver / Product Design / Cheat Cookies / 2023
Silver / Digital Experience / Cheat Cookies / 2023
Silver / PR Activation / Non-Fungible Animals / 2022
Silver / Brand Advertising / Non-Fungible Animals / 2022
Silver / Dialog Activation / Non-Fungible Animals / 2022
Bronze / Brand Building / #ChasePlayfulness / 2024
Bronze / Brand PR / Cheat Cookies / 2023
Bronze / Digital Experience / Cheat Cookies / 2023
Bronze / Brand Dialog / Non-Fungible Animals / 2022
Bronze / Illustration / Non-Fungible Animals / 2022
Merit / Digital Experience / #ChasePlayfulness / 2024
Merit / Digital Experience / Cheat Cookies / 2023
Merit / Illustration / Non-Fungible Animals / 2022
Merit / Brand PR / Non-Fungible Animals / 2022

BRAZILIAN CREATIVE CLUB CCSP (1x Silver, 3x Merit)
Silver / Digital / Camouflage Jersey / 2019
Merit / Print / Lasts Forever / 2015
Merit / Print / Lasts Forever / 2015
Merit / Print / Lasts Forever / 2015

CAPLES AWARDS (3x Gold, 1x Bronze)
Gold / Digital B to C / Non-Fungible Animals / 2022
Gold / Not For Profit / Non-Fungible Animals / 2022
Gold / Planet Earth / Non-Fungible Animals / 2022
Bronze / Innovation / Non-Fungible Animals / 2022

DEUTSCHER DIGITAL AWARD (1x Best Of, 5x Gold)
Best Of / Jubilee Prize / Cheat Cookies / 2024
Gold / Digital Commerce / Cheat Cookies / 2023
Gold / Digital Advertising / Cheat Cookies / 2023
Gold / Social-Dialog / Cheat Cookies / 2023
Gold / Creative Commerce / Non-Fungible Animals / 2022
Gold / Digital for Good / Non-Fungible Animals / 2022

SPOTLIGHT FESTIVAL (1x Gold, 1x Silver)
Gold / Digital Campaign / Cheat Cookies / 2023
Silver / Digital Campaign / Non-Fungible Animals / 2022

WAVE FESTIVAL (6x Silver)
Silver / Print / Lasts Forever / 2015
Silver / Print / Lasts Forever / 2015
Silver / Print / Lasts Forever / 2015
Silver / Outdoor / Lasts Forever / 2015
Silver / Outdoor/ Lasts Forever / 2015
Silver / Outdoor / Lasts Forever / 2015

Lürzer's Archive / Publication / 06/2016 / Share the Sunlight / 2016
Lürzer's Archive / Publication / 03/2015 / Lasts Forever / 2015
Lürzer's Archive / Publication / 03/2015 / Lasts Forever / 2015

Campaign UK / AD of the day / Non-Fungible Animals / 2022
W&V / Top of the Week / Non-Fungible Animals / 2022
Meio & Mensagem / AD of the day / Cheat Cookies / 2023

GABRIEL LEPESTEUR

Amsterdam based
Creative Director

GET IN TOUCH

gabriel@lepesteur.com

trinque!