A simple question revealed many surprises for five families – we asked parents: “what was the last thing that you taught your child?” and we let the kids' answers surprise them.

Agency: Africa DDB  //  Market: Brazil 2016  //  Role: Creative, copywriter

Short Film ⬎

The documentary was launched on YouTube,  becoming one of the top 10 most-watched commercials in Brazil in 2016.

Documentary ⬎

The social experiment became a big success for Itaú Bank, sparking a series of campaigns about education.

Credits

Agency Africa DDB
CCO Sérgio Gordilho
CD Jeferson Rocha, Felipe Gall
Copywriter Gabriel Lepesteur
Art Director Theo Cardinali
Account Team Celina Esteves, Ana Hasegawa, Tariana Cruz, Ricardo Almeida, Rebeca Coelho
Director Paschoal Samora

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

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