Gabriel Lepesteur is an award-winning creative with over 15 years of experience in the advertising industry. He is currently working as a Senior Copywriter at Saatchi & Saatchi Germany.
He loves playing with new technologies, true insights and pop culture to drive awareness and change brand perception.
Prior to Saatchi, Gabriel was at Serviceplan Munich. Earlier, he worked at Leo Burnett São Paulo, Africa (DDB's flagship agency in Brazil) and Ogilvy in Rio de Janeiro.
Gabriel has won and been part of the jury for industry award shows, including D&AD, Cannes Lions, CLIO Awards, The One Show, ADC Annual, The Webby Awards, New York Festivals, ADC Germany and Brazilian Creative Club.
During his career, he has had the chance to work on a global level with major brands such as Samsung, OREO, Olympic Games, Bang & Olufsen, Heinz, ESPN, Suzuki and Billboard Magazine.
Alongside conceptualizing ideas, he strives to work with diverse teams and has mentored some young creatives in the past years.
He is passionate about travelling and can speak English, Italian and Portuguese fluently.
Currently eating cookies while creating for OREO Europe.
Recent Experience
Saatchi & Saatchi
Senior Copywriter
Since Aug 2021
Serviceplan
Senior Copywriter
Jan 2020 - Jul 2021
Leo Burnett
Senior Creative / Copywriter
Aug 2016 - Nov 2019
Africa DDB
Copywriter
Oct 2014 - Aug 2016
Ogilvy
Copywriter
Dec 2013 - Oct 2014
Jury Member
New York Festivals
Grand Jury – Film
2022
The One Show
Young Ones – Portfolio Review
2020
Lisbon Awards
Direct
2021
Ukranian Design
The Very Best Of – Digital
2021
Ad Stars
Mobile, Film
2020–2021
Awards (70+)
D&AD
Graphite Pencil – E-Commerce
2022
D&AD
Wood Pencil – Digital
2022
D&AD
Shortlist – Public Relations
2022
Cannes Lions
Shortlist – Social & Influencer
2022
Cannes Lions
Shortlist – Digital Craft
2022
CLIO Awards
Silver – Public Relations
2022
CLIO Awards
Silver – Design Craft
2022
CLIO Awards
Bronze – Digital/Mobile
2022
CLIO Awards
Shortlist – Branded Entertainment & Content
2022
The One Show
Merit – Digital Design
2022
The One Show
Merit – Craft - Illustration
2022
The One Show
Merit – Digital & Online – E-Commerce
2022
The One Show
Merit – NFTs
2022
The One Show
Shortlist – Active Engagement / Call to Action
2022
The One Show
Shortlist – Utility – E-Commerce
2022
The One Show
Shortlist – Visual Craft
2022
ADC Annual
Silver Cube – Interactive: NFTs & The Metaverse
2022
ADC Annual
Merit – Direct
2022
ADC Annual
Merit – Innovation
2022
ADC Annual
Merit – Online / Mobile Websites
2022
ADC Annual
Merit – Design for Good
2022
The Webby Awards
Webby Winner – Sustainability & Environment
2022
The Webby Awards
Nominee – Best Cause Related Campaign
2022
The Webby Awards
Honoree – Social / Corporate Communications
2015
New York Festivals
Shortlist – The G100 Inspiration Award
2022
Effie Germany
Finalist – Doing Good
2022
ADC Germany
Gold – Advertising
2022
ADC Germany
Gold – Promotion
2022
ADC Germany
Gold – Digital Product/Service
2022
ADC Germany
Silver – PR Activation
2022
ADC Germany
Silver – Brand Advertising
2022
ADC Germany
Silver – Dialog Activation
2022
ADC Germany
Bronze – Brand Dialog
2022
ADC Germany
Bronze – Illustration
2022
ADC Germany
Merit – Illustration
2022
ADC Germany
Merit – Brand PR
2022
Brazilian Creative Club
Silver – Digital / Innovation
2019
Brazilian Creative Club
3x In Book – Print
2015
Wave Festival
3x Silver – Print
2015
Wave Festival
3x Silver – Outdoor
2015
AD Stars
Crystal – Direct
2019
Deutscher Digital Award
Gold – Digital for Good
2022
Deutscher Digital Award
Gold – Innovation / Creative Commerce
2022
Caples Awards
Gold – Digital B to C
2022
Caples Awards
Gold – Planet Earth
2022
Caples Awards
Gold – Not For Profit
2022
Caples Awards
Bronze – Innovation
2022
Spotlight Festival
Silver – Digital Campaign
2022
Lusos Awards
Grand Prix – Public Relations
2019
Lusos Awards
Grand Prix – Direct
2015
Feautured On
Campaign UK
AD of the day – Non-Fungible Animals
Lürzer's Archive
1x Publication – 06/2016 – Suzuki Share the Sun
Lürzer's Archive
2x Publication – 03/2015 – Billboard Lasts Forever
Fast Company
This high-tech soccer jersey changes colors so fans of rival teams don’t beat you up
Contagious
Fans in disguise
Contagious
Rewarding airwaves
The Guardian
Olympic mascots visit Rio de Janeiro
AdAge
Tickets On Air – Itaú Bank
AdWeek
A Brazilian Soccer Team Created 'Camouflage' Jerseys to Combat Post-Game Violence
W&V
Top of the Week – With crypto-art against species extinction
The Inspiration
Cannes Lions 2019 Hot Contenders By Per Pedersen
Advanced Photoshop
Creating a cohesive image
All works © Gabriel Lepesteur 2022. Please do not reproduce without the expressed written consent of Gabriel Lepesteur.