Gabriel Lepesteur is an award-winning creative with over 15 years of experience in the advertising industry. He is currently working as a Senior Copywriter at Saatchi & Saatchi Germany.

He loves playing with new technologies, true insights and pop culture to drive awareness and change brand perception.

Prior to Saatchi, Gabriel was at Serviceplan Munich. Earlier, he worked at Leo Burnett São Paulo, Africa (DDB's flagship agency in Brazil) and Ogilvy in Rio de Janeiro.

Gabriel has won and been part of the jury for industry award shows, including D&AD, Cannes Lions, CLIO Awards, The One Show, ADC Annual, The Webby Awards, New York Festivals, ADC Germany and Brazilian Creative Club.

During his career, he has had the chance to work on a global level with major brands such as Samsung, OREO, Olympic Games, Bang & Olufsen, Heinz, ESPN, Suzuki and Billboard Magazine.

Alongside conceptualizing ideas, he strives to work with diverse teams and has mentored some young creatives in the past years.

He is passionate about travelling and can speak English, Italian and Portuguese fluently.

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Currently eating cookies while creating for OREO Europe.

Recent Experience

Saatchi & Saatchi

Senior Copywriter

Since Aug 2021

Serviceplan

Senior Copywriter

Jan 2020 - Jul 2021

Leo Burnett

Senior Creative / Copywriter

Aug 2016 - Nov 2019

Africa DDB

Copywriter

Oct 2014 - Aug 2016

Ogilvy

Copywriter

Dec 2013 - Oct 2014

Jury Member

New York Festivals

Grand Jury – Film

2022

The One Show

Young Ones – Portfolio Review

2020

Lisbon Awards

Direct

2021

Ukranian Design

The Very Best Of – Digital

2021

Ad Stars

Mobile, Film

2020–2021

Awards (70+)

D&AD

Graphite Pencil – E-Commerce

2022

D&AD

Wood Pencil – Digital

2022

D&AD

Shortlist – Public Relations

2022

Cannes Lions

Shortlist – Social & Influencer

2022

Cannes Lions

Shortlist – Digital Craft

2022

CLIO Awards

Silver – Public Relations

2022

CLIO Awards

Silver – Design Craft

2022

CLIO Awards

Bronze – Digital/Mobile

2022

CLIO Awards

Shortlist – Branded Entertainment & Content

2022

The One Show

Merit – Digital Design

2022

The One Show

Merit – Craft - Illustration

2022

The One Show

Merit – Digital & Online – E-Commerce

2022

The One Show

Merit – NFTs

2022

The One Show

Shortlist – Active Engagement / Call to Action 

2022

The One Show

Shortlist – Utility – E-Commerce

2022

The One Show

Shortlist – Visual Craft

2022

ADC Annual

Silver Cube – Interactive: NFTs & The Metaverse

2022

ADC Annual

Merit – Direct

2022

ADC Annual

Merit – Innovation

2022

ADC Annual

Merit – Online / Mobile Websites

2022

ADC Annual

Merit – Design for Good

2022

The Webby Awards

Webby Winner – Sustainability & Environment

2022

The Webby Awards

Nominee – Best Cause Related Campaign

2022

The Webby Awards

Honoree – Social / Corporate Communications 

2015

New York Festivals

Shortlist – The G100 Inspiration Award

2022

Effie Germany

Finalist – Doing Good

2022

ADC Germany

Gold – Advertising

2022

ADC Germany

Gold – Promotion

2022

ADC Germany

Gold – Digital Product/Service

2022

ADC Germany

Silver – PR Activation

2022

ADC Germany

Silver – Brand Advertising

2022

ADC Germany

Silver – Dialog Activation

2022

ADC Germany

Bronze – Brand Dialog

2022

ADC Germany

Bronze – Illustration

2022

ADC Germany

Merit – Illustration

2022

ADC Germany

Merit – Brand PR

2022

Brazilian Creative Club

Silver – Digital / Innovation

2019

Brazilian Creative Club

3x In Book – Print

2015

Wave Festival

3x Silver – Print

2015

Wave Festival

3x Silver – Outdoor 

2015

AD Stars

Crystal – Direct 

2019

Deutscher Digital Award

Gold – Digital for Good

2022

Deutscher Digital Award

Gold – Innovation / Creative Commerce 

2022

Caples Awards

Gold – Digital B to C

2022

Caples Awards

Gold – Planet Earth

2022

Caples Awards

Gold – Not For Profit

2022

Caples Awards

Bronze – Innovation

2022

Spotlight Festival

Silver – Digital Campaign

2022

Lusos Awards

Grand Prix – Public Relations

2019

Lusos Awards

Grand Prix – Direct

2015

Feautured On

Campaign UK

AD of the day – Non-Fungible Animals

Lürzer's Archive

1x Publication – 06/2016 – Suzuki Share the Sun

Lürzer's Archive

2x Publication – 03/2015 – Billboard Lasts Forever

Fast Company

This high-tech soccer jersey changes colors so fans of rival teams don’t beat you up

Contagious

Fans in disguise

Contagious

Rewarding airwaves

The Guardian

Olympic mascots visit Rio de Janeiro

AdAge

Tickets On Air – Itaú Bank

AdWeek

A Brazilian Soccer Team Created 'Camouflage' Jerseys to Combat Post-Game Violence

W&V

Top of the Week – With crypto-art against species extinction

The Inspiration

Cannes Lions 2019 Hot Contenders By Per Pedersen

Advanced Photoshop

Creating a cohesive image

All works © Gabriel Lepesteur 2022. Please do not reproduce without the expressed written consent of Gabriel Lepesteur.