The smart band that connects fans through music – Music festivals create connetions. But nowadays, lasting ones are harder to make. So, we've changed the way they begin.

Agency: LePub  //  Market: Italy 2026  //  Role: Group Creative Director

Hero Film ⬎

 “Heineken's latest gadget marries love of music with an ice cold beer.”

— Billboard Magazine

 “Designed to help fans maintain the bonds.”

— MSN

 “An electronic device that can instantly tell if two people share a musical connection.”

— Corriere Della Sera

26,000

toasts with Clinker

5,000+

new connections

Credits

Agency LePub
CEO & CCO Bruno Bertelli
Global CCO Cristiana Boccassini, Mihnea Gheorghiu
Group CD Gabriel Lepesteur, Corina Patraucean
CD Stefania Sangiorgio
Senior Art Director Gianluca Sebastiani
Global CCO LeGarage Andrey Tyukavkin
CD LeGarage Roberto Ardigò, Stefano Zanoni
Senior Art Director LeGarage Emanuela Gein Lombardi
Senior Copywriter LeGarage Natasha Anatra
Head of Strategy James Moore
Communications Strategist Manali Duddalwar
Strategic Planner Davide Brock
Client Service Director Shirine Aoun
Group Account Director Luigi Palma
Account Director Marta Dell’Adami da Tarczal
Account Executive Clara Boggia

Gabriel Lepesteur

Group Creative Director

trinque!

Get in touch

hello@lepesteur.com

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