To launch the Official Rio 2016 Olympic Mascots we decided to ask for a little help – we gathered former olympic mascots to introduce the new ones.

Agency: Ogilvy  //  Market: Global 2015  //  Role: Creative, copywriter

Case Film ⬎

 “What we are seeing here today is unprecedented.”

— The Guardian

For one week, the former mascots went sightseeing, used social media, took pictures with the public and promoted the new mascots around the city.

 “Olympic mascots cause a stir among children.”

— Fox Sports

 “It's a first time in olympic history. To be remembered.”

— La Gazzetta Dello Sport

US$6MM

earn media

70 Million

impressions

800K+

new followers
on social media

Credits

Agency Ogilvy
CCO Arício Fortes
ECD Paco Conde
Copywriter Gabriel Lepesteur
Art Director Guy Bricio
ACD Rogério Martins
Account Team Christina Spino, Ana Paula Perdigão, Mauro Frota e Luiza Varges

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

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