We established a clear role for the product which was that “everything must start with a cookie” – In the past, promotions worked simply by scanning a barcode on the pack, this time the strategy was to do something totally different. 

Agency: Saatchi & Saatchi  //  Market: EMEA 2023-2024  //  Role: Creative, copywriter

Case Film ⬎

We had to connect the digital world of gaming with a physical product like Oreo, while making sure the cookie remained at the heart of the campaigns - not just a platform for partner branding.

Despite the economic situation, Oreo was able to achieve pretty good results, creating valuable experiences for everyone.

8.4%+

growth across
all Europe

7.5 Billion

impressions

14.5 Million

times scanned

Credits

Agency Saatchi & Saatchi
CCO Dennis May
ECD Christian Anhut, Jan Propach
Concept Gabriel Lepesteur, Ian Guimarães, Cara Shikura,
Daniela Jeschkeit, Alex Corral, Patricia Boto
Strategy James Whatley, James Larman, Sarah Sandford
Account Team Miguel Paz Chagoya, Elvira Fernández Rueda, Evan Chan

Awards

Eurobest 1x Shortlist

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

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