We turned pizza delivery guys into a new media.
Role: Concept, Copywriting
Football is the most popular sport in Brazil. How can we capture the public's attention to start a conversation about the other Football?
To communicate the exclusive NFL's broadcast rights, ESPN decided to create an outdoor campaign. During the evening, we changed pizza delivery guys helmets for the authentic NFL helmets.
Agency: Africa DDB São Paulo
ECD: Sergio Gordilho
CD: Jeferson Rocha, Felipe Gall
Copywriter: Gabriel Lepesteur
Art Director: Theo Cardinali, Linus Oura
All works © Gabriel Lepesteur 2021. Please do not reproduce without the expressed written consent of Gabriel Lepesteur.