From relaxed to energetic, and bright to warm, find your mood– Beosonic™ enables drivers to adjust the sound exactly as they want, finding their own perfect "mood" with one touch on the go.

Agency: Serviceplan  //  Market: Global 2021  //  Role: Creative, copywriter

Hero Film ⬎

An immersive website experience was created to highlight the intuitive controls and personalized sound settings offered by Beosonic™ technology.

experience1
experience2
experience3
experience5
experience4
experience6

The Beosonic™ feature is available in select Ford models across over 50 markets worldwide.

BannerBEO
BEO_Social

Lifestyle and product images were produced to be used on social media by Bang & Olufsen and Ford.

BEO02
BEO04
BEO07
BONew3-copy
BEO05
BEO10
BEO01
BEO09
BONew2-copy
BEO08
BONew-copy
BEO03

Credits

Agency Serviceplan
CCO
Alex Schill
MD Christian Sommer
Senior Copywriter Gabriel Lepesteur
Senior Art Director Ian Guimarães
Account Team Jeferson Lopes Cocate, Alina Kortwittenborg
Production Namoto
Director Roman Prochnow
DOP Luis de Maia
Music Satelite
Photographer Bo Lelewel

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

© 2025 Gabriel Lepesteur. All rights reserved. Reproduction or distribution of any content on this site, including text, images, and media, without prior written permission is prohibited. All featured brand and client work is presented for portfolio purposes only. All trademarks, logos, and brand names used on this site are the property of their respective owners. This site does not reflect the views or opinions of colleagues, clients, agencies or affiliated organizations. While every effort is made to ensure the accuracy of the content, Gabriel Lepesteur makes no warranties regarding the completeness, accuracy, or reliability of any information provided on this site.