Using data to show the power of the number 1 – Historical data shows that those who did become famous had their number 1 songs covered by many other bands. On the other hand, those who reached number 2, didn't.

Agency: Ogilvy  //  Market: Brazil 2015  //  Role: Creative, copywriter

The campaign also had a digital platform in partnership with Spotify, where fans could listen to songs that reached number 1 and all the cover songs inspired by them.

Naturally, we didn't forget to use the radio as a medium to show it all.

Credits

Agency Ogilvy
CCO Arício Fortes
ECD Paco Conde
Copywriter Gabriel Lepesteur
Art Director Guy Bricio
ACD Rogério Martins
Account Team Christina Spino, Ana Paula Perdigão, Mauro Frota e Luiza Varges

Awards

Brazilian Creative Club 3x In-Book
Wave Festival 6x Silver

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

© 2025 Gabriel Lepesteur. All rights reserved. Reproduction or distribution of any content on this site, including text, images, and media, without prior written permission is prohibited. All featured brand and client work is presented for portfolio purposes only. All trademarks, logos, and brand names used on this site are the property of their respective owners. This site does not reflect the views or opinions of colleagues, clients, agencies or affiliated organizations. While every effort is made to ensure the accuracy of the content, Gabriel Lepesteur makes no warranties regarding the completeness, accuracy, or reliability of any information provided on this site.