We turned pizza delivery guys into new media – To promote their exclusive NFL broadcasting rights, ESPN swapped the bikers' regular helmets for authentic NFL ones.

Agency: Africa DDB  //  Market: Brazil 2016  //  Role: Creative, copywriter

Case Film ⬎

 “ESPN amazes NFL fans.”

— Propmark

As part of the campaign, pizzas were delivered to both passionate fans and digital influencers, strategically chosen to drive maximum impact.

5000+

photos submitted

42%

more interactions
during the game

12%

bigger broadcast
audience

Credits

Agency Africa DDB
CCO Sérgio Gordilho
CD Jeferson Rocha, Felipe Gall
Copywriter Gabriel Lepesteur
Art Director Theo Cardinali, Linus Oura
Account Team Celina Esteves, Juliana Araujo, Beatriz Mandel Pedrosa
Director Pedro Miguel

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

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