Every Moment Counts
Itaú Bank – Africa DDB – 2016

A simple question revealed many surprises for five families.

Parents don't have much time to stay with their children. What if they discover that every moment counts? To promote a dialogue about education, we asked the parents: "what was the last thing that you taught to your child?" and we let the kids' answers surprise them.

Short film



CCO Sérgio Gordilho
CD Jeferson Rocha, Felipe Gall
Copywriter Gabriel Lepesteur

Art Director Theo Cardinali
Account Team Celina Esteves, Ana Hasegawa, Tariana Cruz, Ricardo Almeida, Rebeca Coelho
Director Paschoal Samora