Audi invited Lia Block to drive her father’s car for the first time – In 2022, Audi exclusively developed the S1 quattro Hoonitron for the rally legend Ken Block. Tragically, Ken passed away leaving not only his legacy but also his 17-year-old daughter Lia behind.

Agency: We Are Social & Rebel  //  Market: Global 2023  //  Role: Creative Director

Case Film ⬎

 “Shed a few tears of awe and admiration.”

— TopGear

This campaign sought not only to remember a legend but also to inspire the next generation of drivers, emphasizing Audi's dedication to progress and inclusivity in motorsport.

Hero Film ⬎

The story was disseminated globally in 24 markets, via YouTube, Instagram, Facebook, and LinkedIn, deepening the narrative through a three-minute documentary-style video.

 “Lia Block met the most successful rally driver to date.”

— Auto Motorsport

 “Overcoming gender barriers.”

— GQ

22%

engagement
rate

6.7 Million

impressions

99%

positive
sentiment

Credits

Agency We Are Social
ECD Sandra Schilling
CD Gabriel Lepesteur, Fabio Lazzari, Martin Lieser
Senior Art Director Megan Bryden, Alessandra Smiderle
Copywriter Andrea Mühlhaus
Account Team David Groove, Philip Gatza
Production / Agency REBEL Media
ECD Kai Klinke
Director Strategy Andreas Jenninger
CD Felix Stürmeyer
DOP Mathieu Bonnevie
Producer Simona Daniel
Director & Editor Max Prothmann
Senior Account Manager Michael Brahmst

Awards

Clio 2x Silver
Lovie Awards 1x Silver, 1x Bronze, 1x Shortlist
KIAF 1x Silver, 2 x Bronze

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

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