Oreo Pac-Man became the first-ever playable cookie – while activations are built around the product, OREO went a step further and turned the product itself into an activation.

Agency: Saatchi & Saatchi  //  Market: EMEA 2024  //  Role: Creative Supervisor, copywriter

Case Film ⬎

 “A neat mobile version of the classic maze game.”

— The Guardian

A 360 campaign launched in 34 markets invited fans to scan Oreo Pac-Man cookies with their mobiles and  unlock exclusive game content.

Film 20" ⬎

 “Special embossed cookies take players to mazes.”

— Adweek

 “Big news for cookie and gaming lovers!”

— Libero Gaming

1.6 Million

levels played

535 Million

impressions

571K+

total cookies scanned

Credits

Agency Saatchi & Saatchi
CCO Dennis May
ECD Jan Propach
CD Ian Guimarães, Marko Werth
Concept Cara Shikura, Daniela Jeschkeit, Alex Corral, Patricia Boto
Senior Copywriter Gabriel Lepesteur, Ingo Klein
Copywriter Daniela Jeschkeit, Alex Corral
Art Director Cara Shikura, Patricia Boto, Marcelo Seguti
Account Team Miguel Paz Chagoya, Elvira Fernández Rueda, Evan Chan

Awards

Clio Awards 1x Silver
One Show 1x Bronze, 1x Merit
ADC Annual 1x Bronze
ADC Germany 1x Silver, 1x Bronze, 1x Merit
Eurobest 2x Shortlist
Epica 1x Gold, 1x Silver, 2x Bronze

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

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