Turning limited artworks into unlimited donations – In collaboration with renowned international artists, 10 NFTs were created to protect 10 endangered species.

Agency: Saatchi & Saatchi  //  Market: Germany 2021  //  Role: Creative, copywriter

Case Film ⬎

 “The WWF's Non-Fungible Animals have been great to see.”

— Forbes

We asked people to visit the website and buy NFAs, encouraging a direct response from them to support the cause.

Launch Film ⬎

Non-Fungible Animals turned OpenSea, the largest NFT marketplace, into a whole new fundraising system for species conservation.

 “NFTs can be used to raise funds in a transparent way.”

— Yahoo!

 “Beautifully implemented, using the latest tools.”

— D&AD Jury

10%

royalties on every
future resale

65 Million

media reach

€250k+

in profit generated
for the cause

Credits

Agency Saatchi & Saatchi
CCO Dennis May
ECD Christian Anhut, Andreas Läufer
Technical Lead Max Penk
Senior Copywriter Gabriel Lepesteur, Clemens Wadepohl
Senior Art Director Ian Guimarães, Tela von Mücke
Copywriter Laura Gaszak , Uwe Grothey
Art Director Cara Shikura, Hendrick Mueller, Stefan Nauert
Project Manager Digital Friederike Eichhorn
Project Manager Alexander Hatzekonstantinides
Account Manager Marco Diel
Director Technology Joel Ramirez

Awards

D&AD 1x Graphite, 1x Wood
Cannes Lions 2x Shortlist
Clio Awards 2x Silver, 1x Bronze
One Show 4x Merit
ADC Annual 1x Silver, 4x Merit
Webby Awards 1x Winner, 1x Nominee
Eurobest 1x Silver, 3x Bronze
LIA 1x Bronze
Epica 1x Silver
ADC Europe 3x Bronze
ADC Germany 3x Gold, 3x Silver, 2x Bronze
Effie Germany 1x Finalist
German Digital Award 2x Gold
Caples 3x Gold, 1x Silver
Spotlight 1x Silver

Gabriel Lepesteur

Amsterdam based
Creative Director

trinque!

Get in touch

gabriel@lepesteur.com

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