Friends Of Rio
International Olympic Committee – Ogilvy – 2015
To launch the Official Rio 2016 Olympic Mascots we did something never done before. We gathered former mascots to introduce the new ones.
How could we launch Olympic Mascots when the country was upside-down? Two years before the Olympic Games, Brazil hosted Fifa 2014 World Cup. Due to a series of problems related to corruption revealed by the FBI, the country collapsed and people turned against the Olympic Games. To launch the Official Rio 2016 Olympic Mascots we decided to ask for a little help.
For one week, the former mascots went sightseeing, used social media, took pictures with the public and promoted the new mascots around the city.
When we finally presented the new mascots, everyone loved them immediately.
CCO Arício Fortes
ECD Paco Conde
Copywriter Gabriel Lepesteur
Art Director Guy Bricio
ACD Rogério Martins
Account Team Luis Carlos Franco, Christina Spino, Ana Paula Perdigão, Mauro Frota e Luiza Varges